In this episode we sit down to chat with Simon Coley, who is a designer, a creative, and marketeer. A Kiwi native, Simon co-founded Karma Cola with Chris and Matt Morrison after a successful career in advertising. Named as one of the world’s most ethical companies, in the words of Karma Cola they may just be a Fizzy Drinks but they’re serious about looking after the people who grow ingredients. Together we chat about the “all good idea”, the business of ethical and organic produce, the challenges of starting-up and the impact of popular culture.