In this episode we sat down to chat with Michael Wolff at his lovely home in London. Michael is a world-renowned graphic designer and consultant on brand and corporate identity. In 1965, Michael partnered with Wally Olins to create Wolff Olins which is a brand consultancy with offices in London, New York City, and San Francisco—suffice it to say their client list includes a very long list of iconic brands. Michael is a visiting Professor at the University of the Arts in London and a Senior Fellow at the Royal College of Art. He’s the former President of both the D&AD and Chartered Society of Designers. He is also an RDI which is the highest accolade for designers in the UK.