James Cross | Creative Director, BBC Creative – How to Build Shareable Stories Into Your Creative

In this episode, we sat down with James Cross who is the Creative Director at BBC Creative. James joined the BBC in 2017, shortly after its inception. Since then, James has produced award-winning campaigns such as the Tokyo 2020, FIFA 2018 world cup and the ‘We know our place’ campaign celebrating women in sport.

James got his start as a Copywriter, working with brands such as WKD, Domino’s and Harley-Davidson. Today, we discuss his transition from Copywriter to Creative Director, and how he manages to create such talented and distinctive creative work.

Listen on to hear the full story as well as his top tips for getting started in the industry. 

Check out James’ work here.

Watch this episode on YouTube.

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