In this episode we sat down to chat with James Greenfield who is the Creative Director and Co-Founder of branding agency, Koto, which is in its fifth year and has offices in Berlin, Los Angeles, and in London. James has 18 years of experience in the industry, working with brands such as Skyscanner, Fanta, Venmo, Airbnb, and many more. James is also a global speaker and frequent writer on branding for Creative Review magazine.